Creating Opportunities, Inspiring Generations
Purpose
Our purpose is to empower and elevate generations, by driving growth and leadership in our industries.
Dream
To be recognised as a cornerstone of East Africa’s economy by leading in consumer goods and strengthening our presence in complementary sectors.
Our Values

Customer - Centric
Customers are at the heart of our innovation, driving us to develop solutions that meaningfully meet their needs and aspirations.

Bold
Boldness fuels our drive for growth, inspiring us to confront challenges and seize opportunities with courageous and visionary leadership

Collaborative
Collaboration with trust, respect and transparency, enhances our collective ability to succeed.

Trustworthy
Our reputation is shaped by our decisions and actions. Trustworthiness is the core of our foundation.
Purpose
Our purpose is to empower and elevate generations, by driving growth and leadership in our industries.
Dream
To be recognised as a cornerstone of East Africa’s economy by leading in consumer goods and strengthening our presence in complementary sectors.
Our Values

Customer Centric
Customers are at the heart of our innovation, driving us to develop solutions that meaningfully meet their needs and aspirations.

Bold
Boldness fuels our drive for growth, inspiring us to confront challenges and seize opportunities with courageous and visionary leadership

Collaborative
Collaboration with trust, respect and transparency, enhances our collective ability to succeed.

Trustworthy
Our reputation is shaped by our decisions and actions. Trustworthiness is the core of our foundation.
Industries
Beverages
Biscuits